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Exponentially Catapult Your Business, Career & Impact
You are not broken. Your life-significant setbacks carry wisdom to fulfil your big vision and legacy! Welcome to your renewed business and life journey so you can set your sight on your highest dreams instead of your setbacks. Awaken your deepest purpose and connect to your spiritual core. Work with your unconscious mind to unleash your creativity, access your inner emotional wisdom and create a life of more time, financial, and inner freedom, fulfilment, and abundance.
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Exponentially Catapult Your Business, Career & Impact
You are not broken. Your life-significant setbacks carry wisdom to fulfil your big vision and legacy! Welcome to your renewed business and life journey so you can set your sight on your highest dreams instead of your setbacks. Awaken your deepest purpose and connect to your spiritual core. Work with your unconscious mind to unleash your creativity, access your inner emotional wisdom and create a life of more time, financial, and inner freedom, fulfilment, and abundance.
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Exponentially Catapult Your Business, Career & Impact
You are not broken. Your life-significant setbacks carry wisdom to fulfil your big vision and legacy! Welcome to your renewed business and life journey so you can set your sight on your highest dreams instead of your setbacks. Awaken your deepest purpose and connect to your spiritual core. Work with your unconscious mind to unleash your creativity, access your inner emotional wisdom and create a life of more time, financial, and inner freedom, fulfilment, and abundance.
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ICF Accredited Coaches
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100% Live Online
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Science-Based Tools and Methodology
Soulful Insights Generate Holistic Treasures. Create. Evolve. Thrive.

Uplevel Your Business and Your Life. Gain a renewed sense of authority over a clear direction for your life and business. Your dreams are there for a reason and they hold the keys to your peace, power, and prosperity. Create your unique creative vision and take action towards your soul-led legacy.

Your self-agency and self- mastery are built and nurtured with the right support. Growing your transformational resilient capacity and success mindset are means to knowing who you are, what you are capable of, and how to get to your dream goals, alongside adversity, ambiguity, and complexity.

Thrive on purpose in career, wealth, & relationships when you unleash the divine in you, your life force within. You CAN thrive and you are ABLE, if only you are WILLING. Uncover the hidden forces that keep you from going to the next level of your business and your life.

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What We Do
We coach, speak, and educate men, women, and organizations to thrive with life significant setbacks.
At SightCET, we’ve blended a Jungian psychology process with neuroscience of trauma recovery, and a spiritual success mindset in a safe and impactful experience that awakens your spiritual core, ignites your potential, releases emotional imprints, and creates an extraordinary life. Get started by exploring below our transformational process works and schedule your vision session.
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Executive Life Transformation
Executive Leadership Coaching
Embody the mindset and greatest version of YOU and fulfil your highest purpose. Every successful leader, CEO or Founder is able to create their own vision for Success. Cultivate your big vision through spiritual principles and a success mindset that is rooted in the totality of the mind, body, and soul. Understand common relationship patterns within you and outside you to transcend past conditioning and deepen your current relationships. Radically level up your success or boldly step into a purpose-filled direction.
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Business Transformation
Organization Culture Coaching
Cultural capital and employee wellbeing are the new frontiers of competitive advantage. Organizations don’t transform, people do. Organizational transformation begins with the personal transformation of the leaders. A values-driven coaching program changes the workplace culture by focusing on how values connect to employee needs and drives their aspirations & intentions.
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Coach Transformation
Coaching Supervision
Supervision is about helping a coach be effective, successful, and fulfilled. We empower coaches in 6 areas which include upholding ethical standards, developing their coaching skills, enhancing their coaching relationships, uncovering neuro-psycho-somatic dynamic forces at play, being mindful of their own renewal & wellbeing and that of their clients, as well as attaining coach success.
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Keynote Speaking
Keynote Speaking
We are no ordinary speakers. We are changemakers positive disruptors, thought leaders, catalysts, advocates, mentors, teachers, coaches and healers. We are a change agent at the leading edge of transformation. Through the power of authentic storytelling, we stand apart from the sea of mediocre speakers.
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Trauma Recovery Coaching
Trauma Recovery Coaching
You are not broken. You have imprints. Healing is not about curing or treatment. It is about reclaiming our wholeness and authenticity. You are whole and resourceful and need a safe space, guidance, and empowerment to feel, connect, and relate back into your wholeness. Our methodology involves the integration of your mind, body, and soul. We use the Safe & Sound Protocol, a sound healing methodology based on polyvagal theory that complements our trauma recovery sessions which are IFS informed and have a Jungian philosophy which sees us as whole human beings looking to step into our greatness. Together they have a profound impact on the renewal of our identity and recovery from life significant setbacks. Step into your renewal journey.
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Mentor Coaching
Mentor Coaching
Mentoring is normally undertaken as part of preparation for credential application or renewal. Mentoring provides professional assistance in achieving and demonstrating the levels of coaching competency and capability demanded by the desired credential level.
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Executive Transformation
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Organisational Transformation
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Coach Transformation
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Do You Want to Wholesomely Transform Your Business, Career, and Life?
The world of Professional Coaching and Personal Growth is filled with offerings of transformation through changing the thoughts, beliefs or behaviors and a focus on weaknesses or gaps. However, the results are fleeting because they are only on a conscious level.

Irene Riad, founded SightCET to introduce a deeper, potential-based and healing (wellbeing) modality of coaching method that reaches the very root of what drives us. By working with the unconscious mind, sensations of the body, and intuition from the soul, you can see your own limitations formed by conditioning in early life and creatively design your legacy moving forward.

The Leadership MOSAIC™ method and the RENEWAL™ process incorporates shadow work, trauma recovery work, and spiritual success mindset shifts to FREE you from the constraints of your past conditioning. You can then boldly walk towards creating your legacy business and legacy life with confidence and style.

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Our Coaching Methodology
The Leadership MOSAIC™ method and the RENEWAL™ process are not only the basis of our executive coaching journeys but are also a path to guide others as integral leaders and entrepreneurial creators.
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Jungian Psychology
Everything we experience corresponds to an internal element in our psyche. Studying the unconscious mind, psychologist Carl Jung uncovered the root of the barriers we experience in life. Our coaching model is based on Jung’s theory of Individuation — that an individual is not their personality but has a deeper, spiritual aspect that transcends their personal experience. This deeper self is accessed through visualization, working with emotional triggers and through dreams. The goal of individuation is not to fix the surface personality but to transcend it so the individual can express their full potential.
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Neuroscience of Trauma Recovery
The new discoveries in neuroscience help us to understand how the sensations in the body, nervous system, and our 3 brain centres (heart, head, gut) process and integrate emotions, thoughts, and patterns that get us stuck or unstuck in our growth. We incorporate the latest in neuroscience with the core principle that we are not our wounds or what happened to us and that we have no broken parts or wounds. We are perfectly whole as we are. The senses within our body and nervous system are directly related to our emotional state, beliefs, values, and needs. Through epigenetic research and polyvagal theory, we believe that with intentional efforts we have agency to renew ourselves through the journey we take towards renewing our wholeness.
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Success Mindset
Researchers have identified that a successful mind needs creative intelligence (fuel) that often looks like imagination, intuition, inspiration, or innovation. The ability to create success rests on the strong desire and belief of services. Serving others to provide solutions to their problems or offer support to their needs often requires thinking in courageous and unique or unusual ways. Often times the collaboration with others, takes you farther and larger than you can imagine. Creative intelligence is important because it allows a way for individuals to first SEE their geniuses as creative power and source to come up with services that have significant meaning to them and their clients. Therefore, creative intelligence that promotes breakthroughs in art, science, technology, and more.
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Modern & Eastern Spirituality
The spiritual foundation of our coaching is based on the belief and philosophy (not religion) that we are spiritual beings having a human experience. The premise is that everything is connected to one bigger source or consciousness and that we are that consciousness. Only the ego creates separation and focuses us on the material and dual nature of our waking experiences. Understanding this higher knowledge brings an individual to more inner peace and power to participate in their own destiny.
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Jungian Psychology
Everything we experience corresponds to an internal element in our psyche. Studying the unconscious mind, psychologist Carl Jung uncovered the root of the barriers we experience in life. Our coaching model is based on Jung’s theory of Individuation — that an individual is not their personality but has a deeper, spiritual aspect that transcends their personal experience. This deeper self is accessed through visualization, working with emotional triggers and through dreams. The goal of individuation is not to fix the surface personality but to transcend it so the individual can express their full potential.
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Neuroscience of Trauma Recovery
The new discoveries in neuroscience help us to understand how the sensations in the body, nervous system, and our 3 brain centres (heart, head, gut) process and integrate emotions, thoughts, and patterns that get us stuck or unstuck in our growth. We incorporate the latest in neuroscience with the core principle that we are not our wounds or what happened to us and that we have no broken parts or wounds. We are perfectly whole as we are. The senses within our body and nervous system are directly related to our emotional state, beliefs, values, and needs. Through epigenetic research and polyvagal theory, we believe that with intentional efforts we have agency to renew ourselves through the journey we take towards renewing our wholeness.
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Success Mindset
Researchers have identified that a successful mind needs creative intelligence (fuel) that often looks like imagination, intuition, inspiration, or innovation. The ability to create success rests on the strong desire and belief of services. Serving others to provide solutions to their problems or offer support to their needs often requires thinking in courageous and unique or unusual ways. Often times the collaboration with others, takes you farther and larger than you can imagine. Creative intelligence is important because it allows a way for individuals to first SEE their geniuses as creative power and source to come up with services that have significant meaning to them and their clients. Therefore, creative intelligence that promotes breakthroughs in art, science, technology, and more.
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Modern & Eastern Spirituality
The spiritual foundation of our coaching is based on the belief and philosophy (not religion) that we are spiritual beings having a human experience. The premise is that everything is connected to one bigger source or consciousness and that we are that consciousness. Only the ego creates separation and focuses us on the material and dual nature of our waking experiences. Understanding this higher knowledge brings an individual to more inner peace and power to participate in their own destiny.
Use One Of Our Leadership Assessment Tools
Elevated Business & Personal Growth for Lasting Results
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Let Go of Past Limitations
We are taught to think of ourselves as the ego which narrows our perception to see only limitations. Through Jung’s Individuation process, you can transcend the ego and free yourself from past conditioning.
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Identify Trigger Responses
Pay attention to the physiological and emotional responses triggered by certain situations or thoughts. These responses often originate from the autonomic nervous system, which regulates our body's stress and relaxation responses.
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Regulate Your Nervous System
Employ techniques to regulate your nervous system and manage stress responses. Identify ways that suit your lifestyle and engage in activities that promote relaxation and calmness.
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Cultivate Self-Awareness
Develop self-awareness to recognize your current mindset patterns. Notice the thoughts, beliefs, and attitudes that may be limiting or hindering your growth and success. This step involves observing your mindset without judgment.
Why Trust Us?
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    ICF PCC Accredited Coaches
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    IAOTRC Accredited for Complex Trauma Recovery Coach
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    Two Decades of Corporate Partnerships
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    We are Business Owners, Entrepreneurs, Corporate & Healing Junkies
We Have An Impact
Irene has been my coach for a year. The journey with her has helped me find meaning during a career setback and use it as a catalyst to make an impact in the world aligned with my authentic dreams. I greatly appreciated her coaching style, her calm determination in helping me discover parts of myself and achieving my goals. In every session, I could feel her power and authority, her confidence in guiding me to maintain focus on my vision and take action towards it. Irene is surrounded by a special spiritual aura that reaches you in every session, instilling a sense of peace and fostering confidence, especially in the most challenging moments of stagnation.  I found the meditations provided during the program to be very helpful in allowing me to access unconscious parts of myself and thereby live a more fulfilling life. If you are seeking an executive coach with years of experience who can attentively and professionally assist you in discovering your higher purpose and up leveling your business I strongly suggest working with Irene.
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  • Giuliana Tessitore
    Psychotherapist & Life Coach
Being coached and supervised by Irene for an extended period of time has brought a great clarity and understanding to me, the processes I use and the important things at each step of coaching. When I started to work with her I was all over the place, my nervous system was triggered by even slightest mistakes and my unforgiving voices kept me stuck and spinning in circles. Her coaching, expertise, understanding of the trauma and her ability to create an open and learning environment even when in the process of transforming the deepest memories has elevated me to a new state of being. She always brings a calming, caring and profoundly deep presence. If you are looking for a coach that can help you gain clarity, regulation and bring results Irene is the one for you. 
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  • Anže Ivakič
    CEO, Founder, Entrepreneur
I’ve been having coaching sessions with Irene for around a year now; our focus was more on executive/career coaching and some life coaching as well. They way she coaches me change the way of how I feel & act about my struggles in business and she helped to feel better about myself. She makes me reach to a solution by myself or even sometimes she help me realized that what ever I was facing wasn’t a real issue it was only the way I was thinking. She makes the sessions very smooth, and she makes me feel comfortable exposing myself, talking and explaining without shame or shyness. Her wisdom, kindness, thorough experience, understanding, and creativity made every coaching session an exceptional & very beneficial experience. I finish every session with a big smile and full of power and confidence to face anything.
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  • Banan Alshiekh
    ACWA Power
I have known Irene for since 2009, when she commissioned my company to design and deliver some management development training for her. Irene is someone who has superb leadership skills with an ability to diagnose problems and design and implement solutions. She is also a visionary, being able to pinpoint strategies to future proof an organization. I have had the pleasure of hearing Irene speak to small and large groups of people. She is able to engage her audience and bring them along with her on an interesting and exciting journey. I have not hesitation in recommending Irene an asset to any organization.
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  • Olive Strachan
    CEO, Founder, Entrepreneur
Irene is a highly knowledgeable and professional HR practitioner. I had the unique opportunity to work closely with her during her tenure with Al Fahim Group to build from the ground up various Talent Management frameworks for the organization. It was a challenging yet enjoyable project where Irene constantly demonstrated professionalism, dedication, attention to detail, organizational awareness, and propensity to learn. As such, the project was a learning experience for me as a consultant as well, and not just a service provision engagement. I would hope to have the opportunity to work with Irene again in the future.
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  • Saleem Baradhy
    CEO, Founder, Entrepreneur
I’ve had the pleasure of working with Irene in two separate organizations as an external service provider where her level of professionalism and depth of knowledge ensured that the talent development requirements and the achieved deliverables were optimized for maximum return on the company’s investment through enhanced employee engagement. Irene not only talks the talk but truly walks the walk and is always aspiring to build on her existing knowledge, skills and education for the betterment of the people around her. I also worked alongside Irene as a guest speaker at a Middlesex University Dubai Career Planning workshop where her contribution of sharing industry insights to the students and staff proved invaluable to all in attendance. If I had to sum Irene up in three words, they would be: Professional (constantly delivering on her word to the highest standards and up to date methodologies) - Authentic (what you see is what you get and) - Versatile (she is able to adapt to all people in any given situation to achieve the desired outcome) Irene’s positivity is infectious, and she is a real asset to have on any team. I very much look forward to the opportunity of collaborating with her again.
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  • Darren Carrington
    CEO, Founder, Entrepreneur
Irene has been actively involved as a guest speaker and facilitated several workshops at Middlesex University Dubai on topics such as Career Growth and Career Market Trends and Maximizing your Presentation. She is an excellent facilitator, very sharp and to the point. Students and alumni of Middlesex University Dubai have found her sessions to be very valuable, engaging and informative. Her contribution as a guest speaker at Middlesex University is extremely valuable for several workshops, events and seminars. Irene is an absolute pleasure to work with. The industry tips and advice which she provides during a workshop and seminar are valued by our students and alumni. Irene is very enthusiastic, diligent and an outstanding presenter in every aspect.
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  • Alpa Katkoria
    Middlesex University
I am writing to recommend the services of Irene riad. Irene has been working with us providing talent development services, such as Coaching, Mentoring, and Talent Development consultations. Her level of professionalism and depth of knowledge supported us to achieve our goals. She continuously provides support whenever it is needed professionally and personally. She is a great thinker, speaker, and action-oriented person. She uses a multi-disciplinary approach to support the business reach its goals. She also has a very strong experience in (not limited to) organizational behavior and culture transformation, leadership development, succession planning, technical development planning and young talent development. She is renowned for her passion, wisdom, commitment, and enthusiasm, empowering and working with people from diverse cultures. We are very confident recommending Irene to provide service to any professional organization who wishes to promote its talent
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  • Talent Development Department
    Kingdom of Saudi Arabia
What To Expect

Through our coaching sessions and supporting Neuro-Psycho-Somatic mentoring and experiential exercises you will begin to embody the principles of a spiritual success mindset, connect with your creative intelligence, understand the neuroscience of trauma recovery, and have agency over your psyche (soul).

As a leader, you will directly experience a personal transformation through the work. Coaching with SIGHTcet uses visualization, working with the nervous system, emotional triggers and dreams to access the deeper self.

Through completion of coaching journeys, you will be able to take courageous steps towards your goals and impact your life through life-changing transformations.
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Our Commitments to You
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ICF Credentials
Our coaches have experience and skill that is consistently upheld by the gold standard of the International Coach Federation.
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Consistency & Integrity
We consistently uphold the ICF ethics code and abide by the highest level of integrity and confidentiality for our clients. We are advocates of well-being and safety for our clients.
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Diversity & Inclusion
Our coaches have experience and skill that is consistently upheld by the gold standard of the International Coach Federation.
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Expertise & Development
Our coaches continuously evolve in their personal skillset, mindset, experience, consciousness, and intellect in both the coaching profession and the evolution of their being.
Our Credentials
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